Website Design
GEO / SEO
Ads
Website Design
GEO / SEO
Ads
We put your business at the top of Google the moment customers search, then turn those clicks into leads and revenue. Search engine marketing run by an accountable in-house team, with full account transparency.
13
Year Paid Search & Digital Marketing Experience
1000+
Clients Served
30+
Industries
4.9★
Google Rating
Search Engine Marketing works because it targets users who are already searching for a solution. When done right, SEM places your brand in front of potential customers at the exact moment they are ready to act.
Why MediaPlus
Anyone can spend your budget. A good SEM agency in Singapore lowers your cost per lead and grows revenue. Here is what makes us different.
We report on cost per lead, conversions, and ROAS against a baseline, not impressions you cannot bank.
The same in-house team builds the landing pages, so clicks land on pages built to convert, not a slow homepage.
Your Google Ads account, data, and history stay in your name. No lock-in, no hostage situations.
Certified specialists with access to Google support and beta features, structuring accounts to lift Quality Score.
Clear reporting on spend and results every month, and a real person you can call.
As a pre-approved vendor, we help eligible SMEs offset up to 50% of qualifying costs.
Search engine marketing across every Google surface
High-intent text ads that capture customers at the moment they search for what you sell.
AI-run campaigns across all Google channels, set up and controlled properly.
Banner and remarketing campaigns to build awareness and bring back visitors who did not convert.
Product listings with image and price for ecommerce stores, optimised at the feed level.
These tactics are how we deliver excellence for our clients’ SEM campaigns.
It all begins with keyword selection, and the goal is to achieve as many conversions as well. We’ll recommend the most suitable set of keywords and match types depending on your ad budget, and strike the ideal balance between search volume, quality and cost.
Throughout the campaign, we meticulously trim the non-performing keywords and utilise negative keywords and keyword match types for greater performance
As the campaigns are running, we manage the campaign budget for better delivery of ads and tighter control of cost expenditure. We know that some days demonstrate better performance, so we utilise day-parting for better results.
We understand that ads, headlines and creatives can resonate differently between different groups of audiences. We run split testing to discover the better-performing ads and generate higher ROI for the campaign.
Because SEM is digital by nature, we receive lots of measurable data and metrics – then we analyse the campaign’s CTR, quality score, keyword performance, conversion rates, the list goes on. These insights will further enhance the campaign optimisations.
Conversion tracking technology is a big asset in our SEM toolkit. Based on the client’s business goals and campaign goals, we set up the conversion tracking in-house. Whichever the goal, we can track it. Forms, phone calls, WhatsApps, emails, button clicks – we track them all.
Our SEM specialists leverage machine learning technologies for our SEM campaigns. It enables us to make greater use of campaign data, user behaviour, search intent and other indicative signals to enhance the campaign performance.
We know that your targeted audiences will have certain characteristics, and we can optimise for that with bid adjustments to show your ads more or less frequently based on where, when, and how they search. This gives better visibility on the search engine results pages.
We understand how some customers may need the extra nudge to complete a purchase, or book an appointment. We create remarketing audiences through Google Analytics, and utilise Remarketing List Search Ads (RLSA) to target website visitors that have not completed an action.
As an established SEM Singapore agency, we aim to help Singapore businesses strengthen their digital presence and reach their clients with effective Paid Ads campaigns. Here are a few examples of our case studies.
TARGET AUDIENCE: B2B
Cost Per Lead (CPL) Decreased By 76% in 12 Months
Lead Volume Increased By 210% in 12 Months
TARGET AUDIENCE: B2B
Cost Per Lead (CPL) Decreased By 76% over 12 Months
Leads Increased By 74% over 12 Months
TARGET AUDIENCE: B2B & B2C
Cost Per Lead (CPL) Decreased By 15% over 6 Months
Leads Increased By 18% over 6 Months
What is SEM, and how is it different from SEO?
SEM (search engine marketing) is paid advertising that puts you at the top of Google instantly, and you pay per click. SEO earns organic rankings over time. SEM delivers fast, measurable traffic; most businesses run both.
How much does an SEM agency cost in Singapore?
Management fees typically run from about S$800 to S$3,000+ per month, on top of your Google Ads budget (usually from around S$1,000/month). PSG can offset up to 50% of qualifying costs for eligible SMEs.
How soon does SEM deliver results?
Almost immediately. Ads can be live and driving clicks within days, with performance improving over the first few weeks as the account gathers data and is optimised.
Do I own my Google Ads account?
Yes. We insist your account, data, and campaign history stay in your name, so nothing is lost if you ever change agency.
Is SEM the same as Google Ads?
Google Ads is the main platform used for SEM, covering Search, Shopping, Display, and YouTube. SEM also includes other paid-search platforms like Microsoft Advertising.
What makes MediaPlus a good SEM company in Singapore?
We are a Google Partner and PSG pre-approved vendor, we build the landing pages behind your ads, we report on leads and ROAS not clicks, and you keep full ownership of your account.
Can I use the PSG grant for SEM?
Eligible Singapore SMEs can claim up to 50% support on qualifying digital marketing solutions through a PSG pre-approved vendor like MediaPlus. Confirm current eligibility on the official portal.
Do you have further enquiries or questions? Consult us today.