We are a Meta Business Partner running full-funnel paid social campaigns for Singapore SMEs, with transparent ROAS reporting and up to 50% funding through the PSG grant.
Social media marketing (SMM) enables your business to connect directly with your customers on platforms like Facebook, Instagram, LinkedIn, and TikTok.
With a strategic approach, our campaigns can increase your sales opportunities by up to 3x.
Most local SMEs spread budget thinly across channels with no shared strategy. We plan, build and optimise each platform around a single funnel so your spend compounds instead of competing with itself.
Lead generation, conversion, catalogue and dynamic remarketing campaigns built on the Meta Conversions API for accurate tracking after iOS privacy changes.
Spark Ads, in-feed video and creator-style content engineered for the algorithm, with hooks tested weekly to keep cost per result low.
B2B lead-gen forms, account-based targeting and thought-leadership campaigns for high-value Singapore and regional buyers.
In-house static, carousel and short-form video creative. Creative drives 70 to 80 percent of paid social results, so we treat it as the priority, not an afterthought.
Lookalike modelling, interest layering and dynamic retargeting to recover cart abandoners and warm audiences who did not convert the first time.
Pixel and CAPI setup, conversion event mapping and a live dashboard showing spend, ROAS, cost per lead and cost per acquisition in real time.
Optimal Media Buy
Highly Targeted Outreach
Real Time Dashboards
Dynamic Remarketing Capabilities
Our SMM campaign management service helps you to reach your target audience on their favourite social media channels. We help you to find new audiences based on demographics, interests & Lookalike Audiences (LLA) .
We begin by analyzing your product and customer segments. Our team identifies key touchpoints and audience interests to craft precise targeting strategies. Whether through video, carousel, or image ads — your campaign creatives are tailored to resonate with your audience.
Once targeting is finalized, we optimize your media spend. Our experts secure the best placements and leverage data-driven bidding strategies to maximize ROI.
After conversions are tracked, we use data to build Lookalike Audiences (LLA) — finding new, high-value customers who mirror your best buyers.
Remarketing helps re-engage potential customers who have interacted with your brand but haven’t converted.
For instance, if a shopper leaves an item in their cart, we serve them personalized ads to bring them back.
This increases conversion rates while optimizing ad spend efficiency — perfect for eCommerce and lead generation campaigns.
We are accountable to the numbers that affect your bottom line
Return on ad spend, so you know every dollar in is working harder than the dollar before it.
What it costs to generate one qualified enquiry, driven down through creative and audience testing.
What it costs to win one paying customer, the number that decides if a channel scales.
How well clicks turn into actions, improved with landing page and offer alignment.
Blended cost across the funnel, tracked against your customer lifetime value.
We track which campaigns produce buyers, not just form fills, and shift budget accordingly.
Our clients trust us as our experienced web design team strives to understand their business’s needs. More than just an awesome cover, our websites deliver the desired experience for our clients’ target audience. Enjoy a close working relationship when you fly with Mediaplus Digital.
Most SMEs start with a monthly ad spend of SGD 2,000 to 5,000 plus a management fee, then scale once the campaigns prove a positive return. The right number depends on your margins, target cost per acquisition and how quickly you want to grow. We will recommend a realistic starting budget during your free consultation rather than pushing a one-size figure.
Early performance signals such as click-through rate and cost per lead usually appear within 7 to 14 days. Stable, optimised results that you can scale typically take 60 to 90 days, because the platforms need data and we need a few creative testing cycles to find the winning combinations.
It depends on where your customers are and what you sell. Meta (Facebook and Instagram) suits most B2C and local service businesses, TikTok works well for younger audiences and visual products, and LinkedIn is strong for B2B lead generation. We often run a primary channel plus one test channel, then move budget toward whatever delivers the lowest cost per acquisition.
Yes. Eligible Singapore-registered SMEs can claim up to 50% of the management cost through the Productivity Solutions Grant. As a pre-approved vendor we guide you through the application so the funding is straightforward to access. Eligibility generally requires local registration, at least 30% local shareholding and group annual sales under SGD 100 million.
Always. We set up campaigns inside your own Meta, TikTok or LinkedIn ad accounts, and the pixel, audiences and creative belong to you. If we ever stop working together, you keep every asset and all the historical learning.
Social media marketing is the broader practice of building a brand presence through organic content, community and engagement. Social media ads, also called paid social, is the paid distribution that puts your message in front of targeted audiences for measurable leads and sales. This service focuses on paid social, and we can connect it to organic content where it makes sense.
You get a live dashboard showing spend, ROAS, cost per lead and cost per acquisition in real time, plus a monthly strategy call where we explain the numbers in plain language and agree the next plan. There are no vanity-only reports and no black box.
We produce it. Our in-house team creates static, carousel and short-form video creative, then tests new concepts every month. Creative drives the majority of paid social performance, so we treat it as a core deliverable rather than something you have to provide.
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