Website Design
GEO / SEO
Ads
Website Design
GEO / SEO
Ads
We turn Google Ads spend into measurable leads and sales, with lower cost-per-lead, full transparency, and no lock-in. You own your account, and our in-house Google-certified team runs it like it is our own money.
-76%
Cost per lead (client result)
+210%
Leads generated (client result)
100%
Account ownership stays yours
10+
yrs Running Google Ads in Singapore
Google Ads has several key marketing advantages and benefits that distinguish this channel from other channels like Organic Search and Social Media:
Reach customers actively searching for your products or services. Our SEM campaigns are designed to focus on specific keywords and demographics that drive real conversions.
By targeting intent-based searches, we bring qualified visitors who are ready to take action improving lead quality and overall conversion rates.
Track every dollar spent. Google Ads ensures measurable ROI through precise conversion tracking, helping you optimise cost per lead (CPL) efficiently.
Unlike SEO, Google Ads generates instant visibility for your brand connecting you with potential customers at the decision-making stage.
Enjoy performance-based advertising. With CPC (Cost Per Click) bidding, you only pay when users engage with your ad, ensuring maximum value from your budget.
Explore the common ad types within the Google Ads ecosystem.
Descriptive text ads on targeted Google Search results. Learn more about our Campaign Strategy.
Drive calls, directions and visits from nearby customers.
Video ads that appear on YouTube, targeted for specific audiences. Learn more about our Campaign Strategy.
MediaPlus Digital is a high-performance Google Ads agency in Singapore, and we specialise in Google Ads services targeted for Singapore and abroad. As a digital marketing company with SEM capabilities, we are capable of tailoring the Google Ads campaign strategy and tactics for businesses and companies of all sizes and industries.
Our Google Ads campaign strategy recommendations are aligned to our clients’ marketing goals, which generally fall into these 5 categories:
Lead generation
Ecommerce sales
Website traffic
Brand awareness
App promotion
These tactics are how we deliver excellence for our clients’ Google Ads campaigns.
These tactics are how we deliver excellence for our clients’ Google Ads campaigns.
It all begins with keyword selection, and the goal is to achieve as many conversions as well. We’ll recommend the most suitable set of keywords and match types depending on your ad budget, and strike the ideal balance between search volume, quality and cost.
Throughout the campaign, we meticulously trim the non-performing keywords and utilise negative keywords and keyword match types for greater performance.
We implement the best practices and perform the matching of ad copy and landing page body copy towards the campaign keywords. This rigorous matching process helps to achieve high Quality Scores for the relevant campaigns.
As the campaigns are running, we manage the campaign budget for better delivery of ads and tighter control of cost expenditure. We know that some days demonstrate better performance, so we utilise day-parting for better results.
We understand that ads, headlines and creatives can resonate differently between different groups of audiences. We run split testing to discover the better-performing ads and generate higher ROI for the campaign.
Because Google Ads is digital by nature, we receive lots of measurable data and metrics – then we analyse the campaign’s CTR, quality score, keyword performance, conversion rates, the list goes on. These insights will further enhance the campaign optimisations.
Conversion tracking technology is a big asset in our Google Ads toolkit. Based on the client’s business goals and campaign goals, we set up the conversion tracking in-house.
Whichever the goal, we can track it. Forms, phone calls, WhatsApps, emails, button clicks – we track them all.
Our Google Ads specialists leverage machine learning technologies for our Google Ads campaigns. It enables us to make greater use of campaign data, user behaviour, search intent and other indicative signals to enhance the campaign performance.
We know that your targeted audiences will have certain characteristics, and we can optimise for that with bid adjustments to show your ads more or less frequently based on where, when, and how they search. This gives better visibility on the search engine results pages.
We understand how some customers may need the extra nudge to complete a purchase, or book an appointment. We create remarketing audiences through Google Analytics, and utilise RLSA (Remarketing List Search Ads) to target website visitors that have not completed an action.
As with all performance marketing campaigns, there are more methods and technologies to further enhance the campaign performances.
We understand that customers value a good user experience on the landing pages. We have the capabilities to implement heatmap technology and perform readings to optimise for more conversions.
All Paid Ads campaigns may potentially suffer from some amount of invalid clicks, clicks from VPNs, clicks from bots. We can harness Ad protection technology to guard against very prevalent and prominent click fraud.
Our campaign reporting covers a high-level overview and detailed metrics to gauge the performance of our clients’ Paid Ads campaigns. Because we value our clients’ trust, we uphold strong communications and transparent reporting of their campaigns. On a periodic basis, our digital marketers will conduct campaign reviews and updates with our clients.
We have built custom Google Ads dashboards that display live campaign performance, which includes all the meaningful metrics, such as the number of clicks, the campaign and ad group cost, and the number of conversions, just to name a few.
Our clients value our Google Ads services as we deliver performance marketing that truly contributes to their business growth. Here are several more advantages that we offer.
MediaPlus Digital is proud to be part of the Google Partner programme, demonstrating the diligent efforts from our team of highly capable, Google Ads certified specialists. We have the latest Google Ads expertise and can deliver great paid search results for our clients’ campaigns within their industry.
Our Google Ads specialists are all in-house with excellent capabilities and credentials, and have further undertaken robust coaching. We keep up-to-date with the latest Google Ads news and technology. Our Google Ads campaigns are fully run in-house to ensure the highest quality and performance.
Having worked with numerous clients across many industries in Singapore, we understand the nuances between digital marketing strategies and business goals for companies of different sizes. We know how to achieve specific goals for the Small Business, the Medium-size Enterprise, the Multinational Corporation, and the Governmental Organisation.
MediaPlus Digital upholds full Ad account access and transparency for our clients – they are the right and proper owners of their Ad campaigns and consumer data, and we are their partners that help to deliver excellent Google Ads campaigns with great results.
RatingThanks to the team that my website is on the front page and is now more visible. The guys have been rather professional and responsive to any enquiries. Very friendly and easy to work with them. Will continue to seek their service as long as possible 😀
Ivan Teo and Alvin Chong & Team have been fabulous with their close attention, professionalism and great knowledge in assisting in building my website and digital presence & capability. Great Job, guys! Highly recommended.
Mediaplus provide a very outstanding services to their client. We strongly recommend them as your website developer. They will not let you down.
Worked closely with Phy to come up with my new revamp website and she is one of the best person to work with! Super efficient and even flexible. She tries her best to help you understand and very efficient in her work. I need not worry about late responses despite her working in a different country from me. Communication with her was also easy. Thank you Phy!
Great experience working with Mediaplus thus far. The team is helpful and responsive to our needs - even when certain questions are not in their scope of work. Shoutout to the team working on our account!
Very good customer service and website is nicely done for customer. Will continue to support them.
As an established Google Ads Singapore agency, we aim to help Singapore businesses strengthen their digital presence and reach their clients with effective Paid Ads campaigns. Here are a few examples of our case studies.
TARGET AUDIENCE: B2B
Cost Per Lead (CPL) Decreased By 76% in 12 Months
Lead Volume Increased By 210% in 12 Months
TARGET AUDIENCE: B2B
Cost Per Lead (CPL) Decreased By 76% over 12 Months
Leads Increased By 74% over 12 Months
TARGET AUDIENCE: B2B & B2C
Cost Per Lead (CPL) Decreased By 15% over 6 Months
Leads Increased By 18% over 6 Months
How much does a Google Ads agency cost in Singapore?
Most SMEs run a media budget of SGD 1,000 to 6,000 per month plus a management fee, which is quoted transparently based on scope. PSG can offset up to 50% for eligible businesses.
Do I own my Google Ads account?
No. We work without lock-in contracts. We would rather earn your business every month with results than hold you to a contract.
Does MediaPlus provide Social Media Marketing and Advertising services?
Yes, completely. You keep full ownership of and access to your Google Ads account, data and history, even if you leave.
How soon will I see results?
Google Ads can drive clicks and leads within days of launch. Meaningful optimisation, where cost-per-lead drops, usually takes 4 to 8 weeks.
Why not just run Google Ads myself?
You can, but most DIY accounts waste spend on poor structure, broad keywords and weak tracking. A certified team usually lowers your cost-per-lead by more than the management fee.
What is included in the free audit?
We review your account or opportunity, identify wasted spend and missed opportunities, and show you a clear plan, with no obligation to proceed.
Do you have further enquiries or questions? Consult us today.
