Flair by Tori

Flair by Tori is a homegrown fashion apparel brand that creates vibrant and contemporary bra-free designs. As a growing label with a distinct identity, it needed more than an off-the-shelf store. It required an online experience that reflected its brand personality and supported the way it sells, including tiered pricing for members, bundled products, and customers shopping in different currencies.

The brand needed a flexible, secure platform that could handle custom commerce logic while keeping the shopping experience smooth and on-brand.

MediaPlus Digital delivered professional eCommerce web design and development services, creating a custom CMS-based online store tailored to the brand’s identity and commercial requirements.

The website was developed with bespoke functionality designed around how Flair by Tori operates and sells online, while maintaining a fast, secure, and user-friendly shopping experience. As part of our custom website design services, we built specialised commerce features that support customer engagement, operational efficiency, and business growth.

Key improvements included:

• Custom CMS development for complete control over content and eCommerce operations.
• Customised product pages designed to showcase the brand’s collections and product designs.
• Membership-based pricing functionality to reward loyal customers and support customer segmentation.
• Product bundling features to increase average order value.
• Multi-currency support for international shoppers.
• Customised checkout options to create a smoother purchasing experience.
• API integration and custom API development to connect business-critical systems.
• Shipping integration to streamline fulfilment processes.
• Enhanced website security to protect customer data and online transactions.