Tong Keow

Tong Keow Ginseng and Mushroom Medicine Shop reached its 50th anniversary in 2018. After half a century rooted in Toa Payoh and growing into Hougang, the business remains committed to preserving tradition, adhering to time-honoured formulas and practices, while continually improving the quality of its medicines.

The challenge was to bring this heritage brand online in a way that respected its history and served a community that spans languages and generations. It needed a website that felt trustworthy and authentic, and that could communicate clearly to both English and Chinese-speaking customers.

MediaPlus Digital delivered professional custom website design services, creating a bespoke CMS website that brings the brand’s heritage into a clean, accessible online experience.

The website was designed to communicate trust and authenticity while providing a seamless browsing experience for a wider audience through multilingual functionality. As part of our custom website development services, we built a scalable platform that reflects the brand’s identity while remaining easy to manage and maintain.

Key improvements included:

• Custom CMS development tailored to the brand’s business requirements.
• Multi-language support for both English and Chinese-speaking customers.
• A clean, trustworthy website design that reflects the brand’s heritage.
• Clear presentation of the company’s story, values, and products.
• Responsive layout for a seamless experience across desktop, tablet, and mobile devices.
• Enhanced website security to protect the platform and its visitors.