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Singapore Government Incentives for Business (2026 Update)

October 12, 2026

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Digital Marketing

Singapore Government Incentives to Business

If you last looked at Singapore’s business grants before October, your information is out of date. The three schemes most companies used, PSG, EDG and MRA, stopped accepting new applications on 29 September 2026. A single scheme called EDGE replaced them the next day.

This guide covers what is actually available now, how much it pays, what it will not pay for, and the two deadlines worth putting in your calendar this quarter.

What changed on 29 September 2026

EnterpriseSG’s own wording is blunt: “EDG, MRA and PSG ceased on 29 September 2026.”

Scheme

Status

Productivity Solutions Grant (PSG)

Ceased 29 September 2026

Enterprise Development Grant (EDG)

Ceased 29 September 2026

Market Readiness Assistance (MRA)

Ceased 29 September 2026

EDGE

Opened 30 September 2026

If you already have an approved project or a submitted application under the old schemes, you are not affected. EnterpriseSG continues to process ongoing submissions and accept claims once projects complete. What you cannot do is start a new PSG, EDG or MRA application.

The EDGE grant, in plain terms

EDGE consolidates the three old schemes into one annual framework covering eight business areas and more than a hundred activities.

Feature

Detail

Annual cap

Up to S$100,000 per company per year, across all activities

Cap resets

1 April each year

Headline support

Up to 70% for SMEs, up to 50% for non-SMEs

How support is set

Per activity, not one rate across the grant

Payment

Reimbursement. You pay first, claim after the activity completes and is fully paid

Where to apply

Business Grants Portal, using Corppass

The reimbursement model is the part that catches people out. You fund the project yourself and claim afterwards, so the grant affects your eventual cost, not your cash flow during the project.

The 70% figure, and when it actually applies

This is the most misread number in Singapore business funding right now, including on plenty of agency websites.

“Up to 70%” is accurate as EnterpriseSG’s headline. It is not the rate most companies will get, because support levels differ by activity, and the 70% tier sits on overseas activities.

For the activities that relate to marketing and digital work:

Activity

SME

Non-SME

Grant cap

International Branding

70%

50%

Per project

Overseas Marketing and PR

70%

50%

Per project

Digital Marketing

50%

30%

S$5,000

GenAI Marketing and Sales Content

50%

30%

S$2,500

E-Commerce Online Shop (B2C)

50%

30%

S$2,500

So a Singapore SME funding a local digital marketing project is looking at 50%, capped at S$5,000. The 70% rate belongs to companies building a brand or running campaigns in an overseas market, and those come with their own conditions, including a documented overseas market strategy.

If an agency quotes you 70% for domestic marketing work, ask them which EDGE activity code they mean.

What EDGE will not fund

Worth knowing before you build a budget around it. These exclusions carried over from the old EDG rules.

  • Ongoing retainers. Monthly SEO, SEM, social media management and website management are not funded at any level.
  • Advertising and media buys. The ad spend itself is not covered.
  • Influencer engagement.
  • Website development. There is no EDGE activity for building a website.
  • Anything you have already paid for. You must apply before you pay. A signed contract or a deposit paid before submission disqualifies the project.

The digital marketing and e-commerce activities above cover software costs only, for a maximum of 12 months, through an IMDA pre-approved vendor. They do not cover the service fee for someone running your campaigns.

This is the gap most companies discover late. If you need a website built or a marketing team retained, budget for it as a business cost, not a co-funded one.

SkillsFuture Enterprise Credit, and a deadline this quarter

SFEC gives eligible employers a one-off S$10,000 credit that offsets up to 90% of out-of-pocket costs on workforce and enterprise transformation programmes.

Two dates matter:

  • 30 November 2026. The current SFEC expires, and final claims must be submitted by this date. Unused credit is forfeited. It does not carry forward.
  • 1 December 2026. A redesigned SFEC begins, administered by the Skills and Workforce Development Agency, with a fresh S$10,000 credit.

If your company has an unused balance, this quarter is when it gets used or lost. Note also that EDGE itself is not SFEC-supported, so do not plan to stack the two.

What this means for a real project budget

Three worked examples, using the activity rates above. All assume an SME with at least 30% local shareholding that applies before spending anything.

A S$18,000 e-commerce website build. EDGE has no activity for website development, and the e-commerce activity covers the shop software only, at 50% capped at S$2,500. If your platform licence for the year is S$3,000, the grant pays S$1,500. The S$18,000 build is yours. Net cost roughly S$19,500 against S$21,000, so about 7% off the total. For what a build actually costs, see our breakdown of e-commerce website development cost in Singapore.

A 12-month digital marketing programme at S$3,000 a month. The S$36,000 of service fees is not fundable. If the programme includes marketing software at S$800 a month, that S$9,600 of software qualifies at 50%, capped at S$5,000. You claim S$5,000 against a S$45,600 programme, about 11%.

Entering the Malaysian market with a branding project. This is where the 70% sits. An overseas branding project qualifies at 70% for SMEs, subject to a documented overseas market strategy, revenue forecasts for the market, and a vendor holding SS 680 certification. The branding exclusions still apply: website development, social media management and campaign execution are not part of this activity.

The pattern across all three: the grant meaningfully reduces software cost and barely touches service cost. Budget on the full figure and treat the claim as a rebate.

Five mistakes that cost companies the grant

  • Paying a deposit before applying. The single most common disqualifier. There is no retrospective approval.
  • Letting the agency submit for you. Third parties are not permitted to apply or manage the grant on your behalf. The application has to come from your Corppass.
  • Budgeting on 70% when your project sits in a 50% activity.
  • Assuming the cap is per project. S$100,000 covers everything your company claims in the year, resetting 1 April.
  • Switching vendor after approval. Only the end date and claim due date can change. A vendor change means cancelling and reapplying.

Other support that did not change

Not everything was consolidated. These continue:

  • Corporate income tax exemptions and rebates, administered by IRAS, including the start-up tax exemption scheme for qualifying new companies.
  • Startup SG schemes for early-stage founders, including equity co-investment and founder support.
  • Workforce and wage support through the relevant agencies, which varies year to year with the Budget.
  • Sector-specific schemes run by agencies such as IMDA, STB and EDB, depending on your industry.

Eligibility basics

Most EnterpriseSG support shares a common core:

  • Registered and operating in Singapore
  • At least 30% local shareholding, held by Singapore Citizens or Permanent Residents
  • In a financial position to start and complete the project
  • The project has not started and nothing has been paid before you apply

Two procedural rules cause the most lost applications:

You must apply before you spend. Signing the contract or paying a deposit first disqualifies the project. There is no retrospective approval.

You must apply yourself. Third-party companies are not permitted to apply for or manage the grant on behalf of the applicant. An agency can scope the project and provide quotes, but your company submits the application through its own Corppass.

How to apply

  1. Confirm the activity you need exists in the EDGE activity list, and note its support level and cap.
  2. Get quotes from eligible vendors. For pre-approved digital solutions, check the vendor is on the IMDA list.
  3. Submit through the Business Grants Portal using Corppass, before signing or paying anything.
  4. Wait for approval. Processing time varies by activity, from about a week for digital solutions to several weeks for overseas branding projects.
  5. Complete the project, pay in full, then submit the claim.

After approval, only the project end date and claim due date can be changed. Changing vendor means cancelling and reapplying.

Frequently asked questions

Is the PSG still available in 2026?

No. The Productivity Solutions Grant ceased on 29 September 2026, along with EDG and MRA. EDGE replaced all three from 30 September 2026. Applications already submitted and projects already approved under PSG continue to be processed and claimed as normal.

What replaced PSG, EDG and MRA?

A single scheme called EDGE, opened by EnterpriseSG on 30 September 2026. It consolidates the three into one annual framework with a S$100,000 cap per company per year, covering eight business areas and more than a hundred activities.

How much does EDGE cover?

Up to 70% for SMEs and up to 50% for non-SMEs as a headline, but the rate is set per activity. Digital marketing and e-commerce activities sit at 50% for SMEs and 30% for non-SMEs, with caps of S$5,000 and S$2,500 respectively. The 70% tier applies to overseas activities such as international branding and overseas marketing.

Can I use a grant for a website or marketing?

Partly, and less than most people expect. EDGE funds software costs for digital marketing, e-commerce shop solutions and GenAI content tools, for up to 12 months, through IMDA pre-approved vendors. It does not fund website development, ongoing SEO or SEM retainers, website or social media management, advertising spend, or influencer engagement.

Is my company eligible?

Most EnterpriseSG support requires that you are registered and operating in Singapore, have at least 30% local shareholding held by Singapore Citizens or Permanent Residents, and are financially able to complete the project. The project must not have started and nothing can have been paid before you apply.

Can my agency apply on my behalf?

No. Third parties are not permitted to apply for or manage the grant for the applicant company. Your agency can scope the work and provide quotes, but your company submits through its own Corppass.

When does the SFEC deadline fall?

The current SkillsFuture Enterprise Credit expires on 30 November 2026 and final claims are due by the same date. Unused credit is forfeited rather than carried forward. A redesigned SFEC with a fresh S$10,000 credit begins on 1 December 2026.

Do I get the money upfront?

No. EDGE is disbursed on a reimbursement basis. You pay the vendor in full, the activity completes, then you claim. Plan your cash flow on the full cost, not the net cost.

Where do I apply?

The Business Grants Portal, using Corppass. Confirm the current activity list and support levels on enterprisesg.gov.sg before you build a budget, because this framework is new and details are still being published.

Planning a project around this

The useful question is not which grant to chase. It is whether the work needs doing. EDGE pays part of the software cost on a narrow set of activities, and nothing toward the service fee of building a site or running campaigns.

If you are scoping a website or a marketing programme, we can tell you plainly which parts are fundable and which are not, before you build a budget around a number that does not apply.

Further reading: the EDGE grant in Singapore, EDGE for digital marketing, EDGE for e-commerce, and grant money for business in Singapore.

On the project side: e-commerce website development in Singapore, digital marketing pricing, SEO services in Singapore and website maintenance cost.

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