Stop paying for impressions and start paying for outcomes. MediaPlus connects PPC, paid social, programmatic, retargeting, CRO and AI search into one accountable funnel, so every dollar maps to a sale, a lead or a booking you can measure.
Singapore is one of the most measurable, and most competitive, ad markets in the region. Digital now takes around 76 percent of total media spend, close to USD 2.14 billion and still growing about 10 percent a year (We Are Social, Digital 2026). At the same time, ad platforms tend to overstate ROAS by roughly 2x (Triple Whale), and the average store loses close to 70 percent of its carts (Baymard Institute).
That gap between reported and real performance is exactly where a good agency earns its fee. We treat performance marketing as one connected system, not a set of separate channels bidding against each other, and we reconcile every reported result against your actual revenue.
WHAT WE OFFER
Every channel below is run by an in-house specialist and tied to the same revenue goal. You can engage one channel or the full funnel.
• Search Ads : Capture high-intent customers searching for your products or services.
• Shopping & Performance Max : Maximise conversions across Google Search, Shopping, YouTube and Display.
• Bid Optimisation : Lower cost per acquisition with data-driven bidding and audience targeting.
• Meta Ads : Reach and convert customers across Facebook and Instagram.
• TikTok Ads : Drive awareness and sales with creative-first video campaigns.
• Creative Testing : Continuously test audiences, creatives and offers to improve ROAS.
• Display Advertising : Increase brand awareness with high-impact banner placements.
• Programmatic Buying : Reach the right audience through premium DSP inventory.
• Brand Safety : Protect ad spend with transparent targeting and quality controls.
• User Behavior Analysis : Understand how users interact with your site to identify bottlenecks.
• Landing Page Testing : Implement A/B tests to improve page elements.
• Funnel Optimization : Streamline the customer journey to increase conversions.
• Personalized Campaigns : Send targeted emails based on user behavior and preferences.
• Automated Workflows : Set up automated sequences for lead nurturing.
• Performance Tracking : Monitor open rates, click-through rates, and conversions.
• Custom Dashboards : Access real-time data on campaign performance.
• In-Depth Reports : Receive detailed analyses that inform strategic decisions.
• Insights and Recommendations : Get expert advice on optimizing future campaigns.
01
• Business Understanding : Gain deep insights into your goals, target audience, and competitive landscape.
• Goal Setting : Identify the most effective digital channels to reach your audience (search, social, display).
• Channel Selection : Identify the most effective digital channels (e.g., search, social, display) to reach your audience.
02
• Creative Development : Deploy across selected channels with precise targeting.
• Landing Page Optimization : Track CPC, CPA, ROI, and other KPIs.
• Technical Setup : Adjust bids and budgets continuously to maximise returns.
03
• Campaign Launch : Deploy across selected channels with precise targeting.
• Real-Time Monitoring : Track CPC, CPA, ROI, and other KPIs.
• Budget Optimization : Adjust bids and budgets continuously to maximise returns.
04
• Performance Analysis : Evaluate outcomes against KPIs.
• Insight Generation : Identify trends, patterns, and improvement opportunities.
• Transparent Reporting : Receive detailed, actionable reports.
05
• A/B Testing : Experiment to find top-performing ad variations.
• Audience Refinement : Adjust targeting based on performance data.
• Scaling Successful Campaigns : Invest more in campaigns that perform best.
06
• Dedicated Account Manager : Seamless communication with one point of contact.
• Ongoing Consultation : Regular performance review meetings.
• 24/7 Support : Assistance whenever you need us.
Why choose us
Discover what makes us the preferred choice for performance marketing:
• ROI Focused : We prioritize strategies that deliver the highest return on investment.
• Data-Driven Decisions : Utilize analytics to inform every aspect of your campaigns.
• Accountability : Transparent reporting ensures you know exactly where your budget is spent.
• Certified Professionals : Our team holds certifications from Google Ads, Facebook Blueprint, and more.
• Industry Knowledge : Experience across various industries enables us to tailor strategies effectively.
• Continuous Learning : We stay updated with the latest trends and algorithm changes.
• Tailored Campaigns : No one-size-fits-all solutions; we design campaigns specific to your needs.
• Flexible Solutions : Adaptable strategies that can scale as your business grows.
• Integrated Marketing : Combine multiple channels for a cohesive marketing approach.
• Cutting-Edge Tools : Leverage the latest marketing technologies for optimal performance.
• Automation : Use automation where appropriate to improve efficiency.
• Security Compliance : Adhere to all data protection regulations to safeguard your information.
• Dedicated Team : A committed team working relentlessly to achieve your goals.
• Proactive Communication : Regular updates and meetings to keep you informed.
• Client Education : Empowering you with knowledge about performance marketing.
Cost per lead for a landscaping client (SGD 132 to SGD 31), with lead volume up 210% over 12 months.
Organic conversions in six months for a B2B industrial client (Atlas Technologies), via category-page and content optimisation.
More B2B leads for a waste-management client through integrated programmatic and search.
Target keywords into Google's top 10 in four months for a recruitment client (Corestaff), three times the original KPI.
Lead growth in six months for a technology client, alongside a lower cost per lead.
Target LTV to CAC ratio we build campaigns toward, so growth stays profitable.
Explore how we've helped businesses achieve remarkable results:
Case Study 1
Solutions: Paid Social Marketing
Organic social growth had plateaued across Running Lab, RL2 and Liv Activ as increasing competition and algorithm changes reduced visibility and engagement. The client wanted to strengthen brand awareness, attract a new generation of runners, and grow its online community through a more effective social media strategy.
Case Study 2
Solutions: Paid Social Marketing
Organic social growth had plateaued across Running Lab, RL2 and Liv Activ as increasing competition and algorithm changes reduced visibility and engagement. The objective was to strengthen brand awareness, attract a new generation of runners, and grow the online community through a more effective social media strategy.
HAVE QUESTIONS?
Find answers to common queries about our performance marketing services:
What Is Performance Marketing?
Performance marketing is a digital marketing strategy where advertisers pay based on specific actions taken by users, such as clicks, leads, or sales. It focuses on measurable results and ROI, ensuring that marketing efforts directly contribute to business objectives.
How Do You Measure Campaign Success?
We use key performance indicators (KPIs) such as conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV) to evaluate campaign effectiveness. Detailed analytics allow us to track and optimize performance in real-time.
What Industries Do You Specialize In?
Our team has experience across a diverse range of industries, including e-commerce, technology, finance, healthcare, and hospitality. We tailor our strategies to suit the unique challenges and opportunities within your specific sector.
How much does a performance marketing agency cost in Singapore?
Management retainers typically run from about SGD 2,500 to SGD 8,000 per month on top of media budget, depending on channels and complexity. Single-channel scopes can start lower, and eligible SMEs can offset up to 50 percent through PSG.
Can You Work With Our In-House Team?
Absolutely! We can collaborate seamlessly with your in-house marketing team to enhance your existing efforts. Our goal is to complement your resources and provide additional expertise where needed.
How Soon Can We See Results?
Performance marketing often yields quicker results compared to traditional marketing. While some campaigns can show significant outcomes within weeks, the exact timeline depends on various factors, including campaign setup and market conditions.
Do You Offer Long-Term Contracts?
We offer flexible engagement options, including project-based work and retainer agreements. Our focus is on building long-term partnerships that deliver sustained value over time.
How Do You Stay Up-to-Date with Industry Changes?
Our team regularly participates in professional development programs, attends industry conferences, and maintains certifications. We stay informed about the latest trends, tools, and best practices to ensure your campaigns remain competitive.
What Makes Your Agency Different From Others?
Our commitment to transparency, customized strategies, and delivering measurable results sets us apart. We treat your business objectives as our own and strive to exceed expectations through continuous optimization and dedicated support.
Do you have further enquiries or questions? Consult us today.