Recruitment SEO Case Study

12 of 40 keywords into Google’s top 10 in just four months

Project Overview

Platform: Wordpress
Industry: B2B
Services: Search Engine Optimisation (SEO), Website Rebuild and Site Structure, SEO Content and Blog Strategy, Technical SEO and Schema, Link Building, Analytics, GA4 and Conversion Tracking

Results at a Glance

What We Achieved

12 of 40 Keywords in Google top 10

79.1K Organic impressions

1.99K Organic clicks

143 Organic conversion events in 4 months

The Challenge

What Was the Problem?

Corestaff came to us with a website that was holding its growth back. The core problems were structural and foundational.

Thin content and poor keyword targeting. Key pages lacked enough descriptive text, missing the chance to rank for core keywords.
Weak content strategy. There were no dedicated pages to attract and rank for specific industries, which blocked a critical client-acquisition goal.
Foundational SEO gaps. Fundamental technical issues stopped search engines from crawling and indexing the site effectively.
Low non-branded visibility. The site ranked only for branded terms, with no presence for the valuable non-branded keywords that bring in new clients.
Weak backlink profile. A low backlink count and poor domain authority made it hard to compete with rivals or build trust with search engines.

Our Solution

How We Solved It

Rather than patching the old website, we rebuilt it with a stronger foundation and supported the launch with a comprehensive SEO services strategy to maximise long-term organic growth.

1. Strategic website relaunch

Improved site architecture. We created dedicated industry pages, allowing us to publish highly relevant content aligned with the keywords potential customers actually search for.
Comprehensive URL mapping. Every existing URL was mapped to its new destination to eliminate broken links and preserve user experience.
301 redirect implementation. Permanent redirects transferred link equity and search authority from the old website to the new one, protecting existing rankings during the migration.

2. SEO keyword research

Conducted in-depth keyword research to identify high-value, high-intent search terms that support business growth.
Mapped target keywords to the newly developed service and industry pages, ensuring each page addressed a clear search intent.

3. SEO content strategy

Produced comprehensive, high-quality content targeting priority keywords while demonstrating industry expertise.
Published SEO-optimised blog articles to expand topical authority, increase organic traffic, and generate qualified leads.
Optimised every page with compelling meta titles, meta descriptions, headings, and on-page content aligned with SEO best practices.

4. Technical SEO and website optimisation

Verified website indexation and monitored crawl performance through Google Search Console.
Implemented technical SEO improvements, including optimised metadata, strategic internal linking, and structured data markup to enhance search visibility.
Continuously improved Core Web Vitals, page speed, mobile usability, and overall website health.

5. Ongoing SEO services and performance monitoring

Strategic link building. Earned high-quality, industry-relevant backlinks through targeted outreach and content promotion while maintaining a healthy backlink profile.
Performance tracking. Configured GA4, Google Search Console, Google Tag Manager, and keyword tracking to accurately measure SEO performance and conversions.
Continuous optimisation. Monitored keyword rankings, organic traffic, and conversion data in SE Ranking to refine the SEO strategy and deliver sustainable long-term growth.

SEO Results

Organic Performance

+17.7% Organic clicks

x9.5 Organic Impressions

Comparing the last four months to the previous four months, organic clicks grew from 1.69K to 1.99K, while organic impressions grew from 8.3K to 79.1K, roughly a 9.5 times increase. The jump in impressions shows a large number of keywords now surfacing for the site’s pages, a notable result for a campaign only four months old.

On keyword rankings, tracking across 40 keywords over a four-month window showed strong movement up the search results. Three keywords reached the top position, seven reached the top 3, eight reached the top 5, twelve reached the top 10, and twenty reached the top 30. Reaching 12 of 40 keywords in the top 10 exceeded the KPI of 4 of 40 by three times, and more keywords sitting in the top 20 signal further gains to come.

On conversions, no key events were formally set up in the prior period, so this is a clean baseline. Organic search drove 143 key events, around 74% of all conversions, made up of 66 form submissions, 46 email link clicks and 24 phone call clicks from Google, plus 5 form submissions and 2 email clicks from Bing.

Key Takeaways

What We Learned

A strategic, comprehensive plan can deliver significant SEO gains quickly, even within four months.
Rebuilding with an improved structure and high-quality content attracts a more qualified audience and unlocks non-branded visibility.
Post-launch technical SEO, link building and continuous monitoring are what capitalise on a new site’s foundation.
The strategy exceeded the top-10 keyword KPI threefold and drove real business results, from form submissions to phone and email leads.

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