Website Design
GEO / SEO
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Website Design
GEO / SEO
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Home - SEO
October 13, 2026
Hreflang is the most commonly broken piece of technical SEO, and the reason is specific. It is the only annotation Google will discard entirely if one part of the set is wrong. Get a single return link missing and the whole cluster is ignored, silently, with no error anywhere you would normally look. This guide […]
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September 21, 2026
Quick answer AI does not write publishable content. It produces a fast, confident draft that is roughly 60% of the way there, and the remaining 40% is where all the value and all the risk sit. A workflow that works has four human gates: a brief that supplies what the model cannot know, a fact […]
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September 21, 2026
Quick answer Semantic SEO means optimising for what a page is about rather than for a string of words. Instead of asking “how many times should this keyword appear”, it asks “does this page cover the subject completely, and does it connect to the other things we publish on it”. Two shifts made this necessary. […]
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September 18, 2026
Quick answer Schema markup is code added to a web page that describes what the page is about in a standard, machine-readable way: that this page is a business with an address and opening hours, this one is a product with a price, this one is an article by a named author. It uses the […]
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September 17, 2026
Quick answer llms.txt is a Markdown text file placed at the root of a website, for example yourdomain.com/llms.txt, that gives AI systems a short, curated summary of the site and links to its most useful pages. It was proposed by Jeremy Howard in September 2024. It is not a web standard, and no major search […]
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September 10, 2026
Google Analytics 4 is how you find out what people actually do on your website: where they come from, what they view, and whether they convert. It is free, it is the standard, and Universal Analytics is gone, so GA4 is the version every business needs. This guide walks through setting up GA4 from scratch, […]
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August 24, 2026
Google no longer just ranks pages; it ranks sources it trusts on a subject. That trust is topical authority, and it is one of the biggest reasons some sites rank for almost everything in their niche while others struggle to rank for anything. This guide explains what topical authority is, why it matters more than […]
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August 24, 2026
Selling to more than one country or language is a huge opportunity, and a technical minefield. Get international SEO right and each market finds the right version of your site in its own language; get it wrong and you get duplicate content, the wrong pages ranking in the wrong countries, and lost traffic. This international […]
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September 10, 2026
A site migration is one of the riskiest projects in SEO. Change your domain, platform, URLs, or structure without a plan and you can lose years of rankings and traffic overnight. Do it methodically and you keep your rankings, and often improve them. The difference is a checklist followed in the right order. This is […]
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